Design Thinking Comes of Age
Design Thinking Comes of Age The approach, once used primarily in product design, is now infusing corporate culture. by Jon Kolko From the Magazine (September 2015) Artwork: The Office for Creative Research SPOTLIGHT (Noa Younse), Band, Preliminary Visualization Summary. In large organizations, design is moving closer to the center of the enterprise. This shift isn’t about aesthetics and product development, however. It’s about imparting the principles of design—collectively known as design thinking—throughout the ... more Tweet Post Share Save Buy Copies Print There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work. This new approach is in large part a response to the increasing complexity of modern technology and modern business. That complexity takes many forms. Some...