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Showing posts from January, 2020

Conversational Design Essentials: Tips For Building A Chatbot

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Conversational Design Essentials: Tips For Building A Chatbot Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response? Conversational interfaces have become the new hotness in UX design. Google is about to release a new virtual assistant chatbot; Facebook has already launched the updated Messenger platform with chatbots; and Microsoft went as far as to claim that the operating system of the future isn’t Windows, but “conversation as a platform.” Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response? Conversational interfaces have become the n...

The Complete Guide to Chatbots for Marketing

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We know the idea of chatbots can be a little intimidating. After all, while some robots warm our hearts others–well, they kind of freak us out. But the truth is, robots aren’t here to take over the world. They’re here to make life easier. In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in ways that matter most. To do that, we’ve teamed up with the Sprout Social chatbot experts as well as conversational marketers at  Drift  to bring you the best strategies for leveraging chatbots for business growth. Table of Contents: What Are Chatbots? The Value of Chatbots Getting Started With Chatbots Social Media Chatbots Twitter Chatbots Facebook Chatbots Website Chatbots Chatbot Examples Chatbot Apps Sprout’s Stance on Chatbots Additional Social Marketing Resources What Are Chatbots? The Value of Chatbots Getting Sta...